Starting point

Belief and personal conviction create momentum when nothing else exists yet.

Solve an acute problem first, then expand the scope. Markets grow, pain points don't.

Velocity covers for uncertainty. Build, learn, rebuild.

Real users reveal truth faster than any planning exercise. Get to market, then get smarter.

Feedback loops should be tight enough that you feel user pain in real time.

Outcomes justify methods. Process without results is theater.

Hard problems attract better people than easy ones. Ambition is a filtering mechanism.

Hiring is the highest-leverage activity. Optimize for learning speed and proof of execution.

Small groups with full ownership ship more than large teams with shared responsibility.

Exceptional individuals create disproportionate value, but only if the system amplifies rather than constrains them.

Compounding effects dominate. Slight advantages become insurmountable with time.

Incentive structures determine behavior more than mission statements ever will.

Eliminate relentlessly. Most features, meetings, and processes shouldn't exist.

Quality emerges from iteration speed, not from trying to get it perfect initially.

Deploy continuously. The gap between building and learning should be measured in hours.

Most risk comes from inaction and delay, not from moving too quickly.

Make priorities so obvious that decisions happen without you.

Organizations calcify around communication patterns. Keep channels direct and informal.

Scale changes everything. What works at ten doesn't work at one hundred.

Great collaborators compound your effectiveness. Choose carefully.