Starting point
Every path needs orientation. Not certainty. Not dogma. Just coordinates to return to as noise increases. Clarity does not remove complexity. It enables deliberate movement.
Conviction precedes evidence
- At the start, you move without full proof.
- Clear intent builds momentum.
- Waiting for certainty delays progress.
Reality is user behavior
- What people do matters more than what they say.
- Observation outweighs opinion.
- Feedback must reshape the roadmap.
Speed is an instrument
- Movement produces information.
- Short cycles expose false assumptions.
- Delay is often a quiet choice.
Keep the loop short
- Small releases lower fear.
- Frequent user contact keeps you grounded.
- Distance from the product creates illusion.
Output matters
- Process is a tool, not the result.
- Measure impact, not activity.
- Improve what moves the metric.
Remove more than you add
- Complexity grows in silence.
- Subtraction protects clarity.
- Cut features that weaken the core.
Product is focus made durable
- The best feature feels inevitable.
- Consistency builds trust.
- Roadmaps should be shorter than ambition.
Design is a decision system
- Every pixel expresses a priority.
- Good design lowers cognitive load.
- Taste improves through repetition and exposure.
Development is leverage
- Code is a bet on future change.
- Simple systems endure.
- Refactoring is part of the build.
Choose problems that demand excellence
- Ambition attracts strong talent.
- Difficulty sharpens focus.
- High standards create shared language.
Talent is not evenly distributed
- A small group creates most of the value.
- Protect focus for high leverage work.
- Give autonomy with clear direction.
Ownership ships
- Small teams move faster with full responsibility.
- Clear roles reduce friction.
- Accountability sharpens judgment.
Work is attention management
- Deep focus produces rare output.
- Protect mornings. Protect energy.
- Meetings must earn their place.
Study is compounding
- Learn daily, even in small steps.
- Write to clarify thinking.
- Curiosity compounds.
Money is a parameter
- Companies grow through the cash they generate.
- People grow through what they experience.
- Experimenting with money is the fastest way to see how superficial most things are.
Life
- Just do things you love.
- The reward of a dream is not achieving it, but living the path toward it.